Checkout & conversion13 min readUpdated October 14, 2026

Alternatives to Checkout Champ, sticky.io and Funnelish in 2026

Checkout Champ, sticky.io (ex-LimeLight CRM), Funnelish and ClickFunnels compared on their own pages: routing, subscriptions, pricing, and how to migrate.

Nick Bonnassies, CMO at Tagada · checked against 19 sources

Article summary

TL;DR

The main alternatives to Checkout Champ and sticky.io are each other, plus funnel tools like Funnelish and ClickFunnels and checkout platforms like Tagada. Checkout Champ is built on Konnektive; sticky.io grew out of LimeLight CRM. Choose on where your cards are stored, which processors you route to, and the price at your volume.

Checkout Champ is built on Konnektive's CRM. sticky.io was built on LimeLight CRM, and limelightcrm.com now redirects to sticky.io.
Published prices on October 14, 2026: Checkout Champ Growth is $300 a month plus 1%. sticky.io starts at $499 a month plus 1% of gross sales and $0.04 per decline.
Funnelish and ClickFunnels are funnel builders. Subscriptions run through your payment gateway, and only Funnelish's Advanced plan lists gateway routing.
Routing across several merchant accounts is allowed. Changing data on a retry, or splitting volume to stay under Visa's monitoring thresholds, is not.
In a migration, the cards decide the timeline: tokens stay in the vault where they were created unless the vault exports them.

Want to go further? Ask

On this page

Checkout Champ and sticky.io are the two CRMs most subscription and direct-response brands compare first, and most "alternatives" lists mix them with funnel builders that do a different job. Below, each platform is described only from its own pages, read on October 14, 2026, with what fits whom, what you pay at your volume, the card network rules every multi-MID setup must follow, and how to migrate without losing subscribers. By industry: supplement brands and skincare brands.

Checkout Champ, Konnektive, sticky.io, LimeLight: who's who

Half the searches for these tools use old names. Here is how they relate, according to the vendors themselves. For supplement and skincare brands: tech stack for supplement brands and tech stack for skincare brands.

Name you searched	What it is today	Source
Konnektive	A CRM for ecommerce and affiliate marketers, still sold on its own site, with load balancing, programmable MID selection and dunning	Konnektive home page6
Checkout Champ (CheckoutChamp)	A store, funnel and checkout builder with a CRM, "built on top of Konnektive"	Checkout Champ CRM page3
LimeLight CRM (Limelight)	The CRM sticky.io grew out of. limelightcrm.com redirects to sticky.io	sticky.io about page10
sticky.io	A subscription CRM with checkout, funnel builder and a separate recovery product	sticky.io home and pricing pages7 9
RevCent	A platform that manages sales, customers and subscriptions, and routes payments and recovers failed revenue	RevCent home page18

So "Konnektive vs LimeLight" is today Checkout Champ vs sticky.io, and a "LimeLight CRM alternative" is a sticky.io alternative. Funnelish and ClickFunnels belong to another category: funnel builders that sit in front of a payment gateway, not CRMs that manage merchant accounts.

What a direct-response CRM does that a funnel builder doesn't

Brands searching for these tools usually sell on trials, subscriptions and upsells, often across several merchant accounts. These are the jobs to check, whichever platform you pick.

Subscriptions and rebills
Trials, billing cycles, rebill dates and failed payment retries, kept with the customer record.
Several merchant accounts
Connect more than one processor or MID and decide which one takes each payment.
Cascading
When a payment is declined, try it on another account, within card network limits.
Chargeback tools
Alerts, dispute tracking and reporting by MID, so one account doesn't drift past a threshold.
Funnels and upsells
Landing pages, checkout, order bumps and one-click upsells charged on the saved card.
Integrations
Fulfillment, email, tracking, and the processors you already have.

How the routing and cascading part works in detail is in our guide to dynamic payment routing. How recurring card payments work underneath, from the first payment to the stored credential, is in subscription payment processing.

Checkout Champ and sticky.io alternatives compared

Everything below comes from each vendor's own pages, read on October 14, 2026. A cell that says "not on the pages read" means the vendor's public page doesn't mention it, not that the feature is missing. This isn't a ranking.

	Checkout Champ	sticky.io	Funnelish	ClickFunnels	Tagada
Built for	Store, funnels, checkout and CRM2	Subscription CRM with checkout7	Ecommerce funnels and checkout11	Funnels, email, courses, store12	Checkout, funnels, subscriptions and processing
Subscriptions	Built in, with Smart Dunning and backup payment options4	Built in, with "smart, AI-tuned retry strategy"7	Recurring products "managed by your gateway"11	Subscription prices through Stripe or Payments AI14	Trials, cycles, dunning, automatic retries
Several processors	"Unlimited Processors", "180+ gateways", "intelligent routing logic"2	"Multiple MIDs and gateways", "160+ payment gateways"7	Gateway pools on the Advanced plan11	Routing rules in Payments AI; NMI only through Payments AI15	Stripe, Adyen and TagadaPay, one set of rules
Cascading on decline	Not on the pages read	"Automatic cascading on declines"8	Not on the pages read	Not on the pages read	Cascade on decline
Chargeback tools	Via customer service features; Konnektive lists chargeback tools3 6	"Fraud & chargeback protection built-in"7	Not on the pages read	Not on the pages read	Native 3DS2, device intelligence, rules engine
Upsells	One-click upsells, order bumps, A/B/C tests2	Bumps and OTOs, funnel and checkout builder9	Upsells and order bumps in checkouts11	One-click upsells, order form bumps13	One-click upsells, order bumps, A/B tests
Published price	$300/mo + 1% (Growth)1	From $499/mo + 1% of sales + $0.04 per decline9	$49 to $249/mo, 0% extra fees11	$97 to $297/mo, $5,997/yr (Dominate)12	See pricing

How to read this table

Checkout Champ and sticky.io replace each other. Funnelish and ClickFunnels replace the funnel in front of your processor, not the CRM behind it. Pick the category first, then compare inside it.

sticky.io pricing vs Checkout Champ pricing

Both publish their entry price, and both take a share of sales on top. sticky.io's CRM + Checkout plan has three parts:9

$499/mo

Base platform license, from

1% to 0.25%

Share of gross sales, falling by tier

$0.04

Per decline, falling to $0.02 at scale

The tiers are 1% up to $500K of gross sales, 0.75% from $500K to $2.5M, 0.5% from $2.5M to $10M and 0.25% above $10M. The Recovery product (AI-driven retries and smart dunning) is priced on request and charged only on revenue recovered.9 Older names don't have their own price list: LimeLight CRM pricing is sticky.io pricing today.

Checkout Champ's Growth plan is $300 a month plus 1%, aimed at stores with "50k+ monthly sales". Enterprise, for "1M+ monthly sales", keeps the $300 fee with a "scale based fee reduction". 3DS through PAAY, Fraud Manager, Clym.io and Account Updater are billable add-ons, and there's no extra charge for funnels, domains or users.1 Konnektive's site doesn't publish a price.6

Software cost only	At $50,000 a month in sales	At $200,000 a month in sales
Checkout Champ Growth ($300 + 1%)	$800	$2,300
sticky.io CRM + Checkout ($499 + 1%), before decline fees	$999	$2,499
Funnelish Advanced, monthly (needed for gateway pools)	$249	$249
ClickFunnels Scale, monthly	$197	$197

Illustrative calculation from the vendors' pricing pages, read October 14, 2026. Monthly billing, first revenue tier. Excludes processor fees, add-ons, sticky.io's $0.04 per decline and usage caps.1 9 11 12

Practical rule

A flat-fee funnel builder looks cheaper, but you still need subscriptions, retries and routing somewhere. Price the full stack you would run (funnel, CRM, subscription tool, processors), at your own monthly sales and decline count.

Which alternative fits which brand

None of these tools is better in general. Each fits a setup. Here is what each vendor's own pages point to, and what to check before you sign.

Checkout ChampYou want store, funnels, checkout and CRM in one account, on your own merchant accountsAdd-on costs (3DS, fraud, account updater) and how routing between your processors is configured
KonnektiveYou want the CRM layer for direct-response campaigns, with load balancing and MID selectionPrice on request; which front end you'll use for pages and checkout
sticky.ioYou run subscriptions on several MIDs and want cascading, MID-health monitoring and decline-code reportingDecline fees at your volume, and whether you need Recovery on top
FunnelishYou need fast ecommerce funnels with upsells, synced to Shopify, at a flat feeSubscriptions run on your gateway; gateway pools need the Advanced plan
ClickFunnelsYou sell courses, memberships or a small catalog and want email in the same toolStripe or Payments AI only; NMI goes through Payments AI

Checkout Champ

Checkout Champ describes an "enterprise-class CRM" with multi-store management, sales in 100+ currencies, a drag-and-drop builder, "True One-Click Upsells", order bumps and A/B/C split testing, "nearly 500 direct integrations" and PCI Level 1 certification.2 Subscriptions include free trials, several billing types, Smart Dunning that picks "the ideal day and time to rebill" and backup payment options.4 It states that it "is not a payment processor or acquirer": you bring your own merchant accounts.3 A head-to-head with Funnelish is in Checkout Champ vs Funnelish.

sticky.io

sticky.io positions itself "where CRM meets ecommerce & payments". Its pages list multi-MID routing, "automatic cascading on declines", "smart retry logic based on decline codes", "MID-health monitoring", decline-code and BIN-level reporting, chargeback tools, a drag-and-drop funnel and checkout builder, full API and headless access, and "17+ years" in DTC and subscription commerce.8 9 On checkout conversion, its pages point to multi-step and single-page checkouts, bumps and one-time offers built for cold paid traffic.8 9 The integration count reads "500+" on the home page and "400+" on the pricing page.7 9

Funnelish

Funnelish sells four plans: Basic at $49 a month (20 funnels, 20,000 visitors), Pro at $99, Advanced at $249 with unlimited visitors and funnels, and Enterprise on quote. All list "0% extra processing fees" and unlimited payment gateways. Recurring products are "managed by your gateway", and gateway pools that route transactions "intelligently" are on Advanced.11 More options are in our Funnelish alternatives guide.

ClickFunnels

ClickFunnels lists "One-Click Upsells, One Time offers, Order Form Bumps" and a store for physical products.13 Plans run from Launch at $97 a month to Dominate at $5,997 a year, with caps on contacts, stores and team members.12 Payments go through Stripe or Payments AI, with no ClickFunnels fee on top of processor rates.14 Payments AI can split traffic between gateways, such as 50% to Payments AI and 50% to Stripe.15

Multi-MID routing and load balancing: the card network rules

Every platform above can send payments to more than one merchant account. That's allowed. What the card networks police is why and how you do it, and Visa's rules apply the same way whatever CRM sends the payment.

An Acquirer, a Merchant, a Payment Facilitator, or a VisaNet Processor that reattempts an Authorization Request following a Decline Response […] must not intentionally manipulate any data elements from the original Authorization Request, including, but not limited to, the following: Acquiring Identifier, Acquirer and Merchant country, MCC, POS condition code, POS environment field, POS Entry Mode, Electronic Commerce Indicator.

Visa Core Rules, section 1.7.2.1, p. 123

Section 12.5.3.2 adds the penalty for using merchant accounts to hide from monitoring: if a merchant's name, data or performance is altered to circumvent the Visa Acquirer Monitoring Program (VAMP) or the Visa Integrity Risk Program, Visa may charge the acquirer USD 25,000 per merchant per month and permanently disqualify the merchant and its principals.16

Practice	Status	Visa rule
Two or more processors, each underwritten for your real business	Allowed	Each account is declared and processes your own sales
Routing by country, card type or cost, with written rules	Allowed	Routing on business criteria
Retrying a declined payment on another account, same data	ConditionalWithin the retry limits below	Section 1.7.2.1 and table 7-2
Retrying after a "never approve" decline (lost or stolen card, closed account, stop payment)	Prohibited	Table 7-2, Category 1
Changing the MCC, country or ECI on a retry	Prohibited	Section 1.7.2.1
Spreading volume so each MID stays under VAMP thresholds	Prohibited	Section 12.5.3.2, USD 25,000 per month

Visa's table 7-2 sorts declines into four categories. Category 1 (the issuer will never approve) must never be resubmitted on the same card. Categories 2, 3 and 4 allow up to 20 attempts in 30 days.16 Whatever the platform calls it (load balancing, cascading, smart routing), ask the vendor to show how it reads decline categories before a retry. The full decline table is in dynamic payment routing.

How to migrate from Checkout Champ or sticky.io

Most of a migration is data entry. The hard part is the stored cards, because they decide whether subscribers keep paying without doing anything.

Fig. 1A CRM migration, in order

ExportCustomers, orders, products, active subscriptions with next billing dates
CardsVault export or forwarding to the new processor
TestRenewals, declines, upsells and refunds on test cards
NotifySubscribers told about any change to name or descriptor
CutoverNew orders on the new platform, renewals follow their dates

Cards first, cutover last

Illustrative example. Durations depend on your volume and your processors.

Customers and orders. Export customer records, order history and products. Checkout Champ's own migration page lists customer information, product details, pricing data and historical records when moving onto it.5
Active subscriptions. Export each subscription with its plan, price, trial status and next billing date. Import them paused, so nothing bills twice during the switch.
Stored cards. The CRM holds tokens; the cards sit in a processor's or vault's storage, and a token only works where it was created. Stripe, for example, sends card data only to another PCI DSS Level 1 processor, excludes cards saved with Link, and doesn't export subscriptions or payment history.17 Ask each processor for its export process early. More in saved payment methods.
Billing descriptors. If the company name or website on the card statement changes, subscribers may not recognize the charge. Visa's merchant data manual says the name on the statement must not create confusion.19 Keep it recognizable, and set up the billing descriptor on every new MID before the first renewal.
Notice to subscribers. Tell subscribers before the first renewal on the new system: same product, same price, what the statement will show, how to cancel. If the price, billing date or terms change, the subscription rules in negative option billing apply, including Visa's notice requirements.

Keep the old account open, read-only, until the last renewal on its tokens has gone through and its dispute windows have closed.

Two systems billing at once

The classic migration dispute is a double charge: the old CRM still rebills while the new one starts. Switch off rebilling on the old platform the day the subscriptions go live on the new one, and reconcile both systems on the first renewal day.

Where Tagada fits

How Tagada helps

Checkout, subscriptions and processors in one place

Tagada runs the checkout and the funnel around it: one-click upsells, order bumps, A/B tests, Apple Pay and Google Pay, with server-side tracking to Meta, Google and TikTok. Subscriptions (trials, billing cycles, dunning and automatic retries) run from the same place. It works standalone, with Shopify, with WooCommerce or headless. Payments route across Stripe, Adyen and Tagada's own processor, TagadaPay, with one set of rules and a cascade on decline. The card vault moves customers between merchant accounts without collecting their cards again, and running subscriptions keep charging. 3DS2 is native, with device intelligence and a rules engine. Plans are on the pricing page. Tagada follows Visa and Mastercard rules and the laws that apply to payments.

Start free

Updated on October 14, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

What is the best alternative to sticky.io?

There's no single best one. If you need a direct-response CRM with multi-MID routing and rebills, Checkout Champ (on Konnektive) is the closest like-for-like. If you mostly need funnels and upsells, Funnelish or ClickFunnels. If you want checkout, subscriptions and processing in one place, Tagada. Start from where your stored cards live.

Is sticky.io the same as LimeLight CRM?

sticky.io says it "was built on the foundation of Limelight CRM", and the old limelightcrm.com address redirects to sticky.io. So a LimeLight CRM alternative today is a sticky.io alternative. sticky.io has since added a checkout and funnel builder, a recovery product sold separately, and published pricing.

How much does sticky.io cost?

sticky.io's CRM + Checkout plan starts at $499 a month, plus a share of gross sales (1% up to $500K, falling to 0.25% above $10M) and $0.04 per decline, falling to $0.02 at scale. Its Recovery product is priced on request and charged only on revenue recovered. Processor fees come on top.

What is the difference between Konnektive and Checkout Champ?

Checkout Champ says it is "built on top of Konnektive". Konnektive is the CRM layer (orders, subscriptions, load balancing, MID selection, chargeback tools). Checkout Champ packages it with a drag-and-drop store, funnel and checkout builder, at $300 a month plus 1% on the Growth plan. Both still have their own websites.

Can I keep my subscribers' cards when I leave Checkout Champ or sticky.io?

Usually, but it depends on the vault, not on the CRM. Cards are stored as tokens with a processor or vault, and tokens only work where they were created. Stripe, for example, exports card data only to another PCI DSS Level 1 processor, and doesn't export subscriptions. Plan the card export before the cutover date.

Do I need a sticky.io expert or agency?

Not necessarily. sticky.io's pricing page lists dedicated onboarding and support, full API and headless access, and a "strategic partnerships & agency network" for brands that want outside help. Agencies help most with campaign setup, routing rules and migrations. Ask any partner to show live examples of the setup you need.