Ecommerce OS · Skincare6 min readUpdated October 26, 2026

How to Sell Skincare Routines: Quiz, Bundles and Refills

Sell full skincare routines instead of single products: skin quiz, bundle builder or fixed kits, refills and subscriptions, with real brand examples.

Nick Bonnassies, CMO at Tagada · checked against 10 sources

Article summary

TL;DR

To sell routines instead of single products, connect four blocks: a short skin quiz, a routine offer (a bundle builder or fixed kits by concern), refills that make the second order easy, and a subscription that renews the routine. Brands such as The INKEY List and Medik8 reward complete routines with a bundle discount; UpCircle and Sculpted by Aimee add refills to bring customers back.

Merchants hear it every day: "Customers keep asking what to use for their skin type and what routine they should follow".
The INKEY List lets shoppers "save up to 20%" by building a routine, with at least 2 products; Medik8 applies 15% at checkout through its builder.
UpCircle sends a freepost label to return empties for refilling and offers a 14-day money-back guarantee.
Show quiz results first, then ask for an email to save the routine, as one quiz vendor recommends.
The median Shopify beauty order is $66 (Polar); a 3-step routine is the simplest way above it.

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This guide is part of our playbook on the best ecommerce platform for skincare brands.

Customers keep asking what to use for their skin type and what routine they should follow.1

Shopify Community, merchant thread on skin type and routines, June 15, 2026

The 4 building blocks

Block	Job	Example
1. Skin quiz	Match the visitor to a routine	5 questions: skin type, concern, sensitivity, current routine, fragrance
2. Routine offer	Turn the match into one order	Bundle builder or a fixed kit per concern
3. Refills	Make the second order easy and cheaper	Refill pouches, return-and-refill programs
4. Subscription	Renew the routine on the customer's rhythm	Each product on its own cycle, skip and swap

Fig. 1Four blocks, one routine sale

1. Skin quizThe INKEY List: skin quiz
2. Routine offerMedik8: bundle builder, 15% at checkout
3. RefillsUpCircle: freepost return for empties
4. SubscriptionEach product on its own cycle, skip and swap

Each block hands the shopper to the next.

Brand examples read on each brand's site on October 26, 2026.

How brands do it

Brand	Quiz	Routine offer	Refills
The INKEY List	Skin quiz	Bundle builder, "save up to 20%", 2 products minimum3	n/a
Medik8	n/a	Bundle builder, 15% at checkout; prebuilt concern sets and a discovery set of travel sizes4	n/a
UpCircle Beauty	Quiz to build a routine	Routines	Freepost return label for empties, refilled5
Sculpted by Aimee	Quiz linked from product pages	Bundles	"Skincare Routine Refill", products designed to be refilled6

Read on each brand's site on October 26, 2026.

Up to 20%

Saving at The INKEY List for building a routine, 2 products minimum

15%

Medik8's bundle builder discount, applied at checkout

5 to 9

Quiz questions, according to quiz vendor guidance

$66

Median Shopify beauty order (Polar Analytics)

Design the quiz

5 to 9 questions, no more7: skin type, main concern, sensitivity, current routine, preferences.
Results first, email second: "Save my routine" after the result converts better than a gate before it, according to one quiz vendor7.
End on a routine, with every step shown and the option to swap one product.
Keep it cosmetic: ask about skin type and goals, not medical conditions.

A merchant forum answer suggests the same structure: a quiz app, then a routine page per skin type that walks the shopper from cleanser to sunscreen2.

Bundle builder or fixed kits?

	Bundle builder	Fixed kits by concern
How it works	Shopper picks a product per step, discount on the total	Prebuilt routine for one concern
Best for	Large ranges, experienced shoppers	Smaller ranges, ad traffic
Discount rule	Minimum number of products, e.g. 2 at The INKEY List3	One kit price
Order value	Varies with picks	Predictable
Example	Medik8, 15% at checkout4	Medik8's concern sets4

Pricing them: bundles and quantity breaks for skincare brands.

Refills and subscriptions

Products in a routine run out at different speeds. Plan the second order per product, not per kit.

Product	Typical use	Refill approach
Cleanser	Twice a day	Refill pouch, shortest cycle
Serum	Once or twice a day	Refill or full size, medium cycle
Moisturizer	Daily	Refill pouch or jar insert
Sunscreen	Daily, more in summer	Seasonal adjustment

Let each product renew on its own cycle, or let customers skip one step.
Check bundle renewals: a merchant reports Shopify's native subscription app couldn't offer bundles10.
Make refills the default reorder in emails and the account page.

Setup: subscription billing for skincare brands.

Claims and data rules

Routine names stay cosmetic
"Dry skin routine", not "Eczema routine". Treating a skin condition is a drug claim8.
Quiz questions stay on skin type and goals
Medical questions turn the quiz into health data you must protect, and can drift into diagnosis.
Bundle discount conditions shown up front
Minimum products, which items qualify.
Guarantees stated clearly
Duration and conditions, as UpCircle shows on its page5.

Measure your routine sales

The median Shopify beauty order is $669; a 3-step routine is the simplest way above it.

Metric	Formula	Watch for
Quiz completion	Completed ÷ started	Drop at one question
Quiz to order	Orders from quiz ÷ completions	Weak routine page
Routine share	Orders with 2+ routine steps ÷ orders	Shoppers buying single products
AOV, routine vs. single	Compare	The routine lift
Second order via refill	Refill orders ÷ second orders	Refill program working

How Tagada helps

Checkout, upsells and renewals for routine sales

Tagada handles the parts of a routine sale that happen at and after checkout:

Checkout: one page with Apple Pay and Google Pay, order bumps for a mini or a refill
After payment: one-click upsells for the next routine step
Recurring: subscriptions with trials, billing cycles, retries and automatic recovery
Testing: A/B tests on routine offers and checkout

The quiz and bundle builder sit on your store or funnel pages. Plans are on the pricing page.

Start free

Checkout, upsells and renewals for routine sales

Updated on October 26, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

How do I sell full skincare routines instead of single products?

Add a short skin quiz that ends on a routine, offer the routine as a fixed kit or a bundle builder with a small saving, make the second order easy with refills, and let customers subscribe to the routine with each product on its own cycle.

Should I use a bundle builder or fixed kits?

A bundle builder suits a large range and shoppers who know what they want, as at The INKEY List and Medik8. Fixed kits by concern suit smaller ranges and ad traffic, because the choice is already made.

How many questions should a skincare quiz have?

Five to nine, according to quiz vendor guidance: skin type, main concern, sensitivity, current routine and preferences. Show the result first, then offer to save it by email.

Do refills help skincare brands keep customers?

They give customers a cheaper, easier reason to reorder from you, and they signal less packaging. UpCircle sends a freepost label for empties to be refilled; Sculpted by Aimee sells a routine refill.

Sources

Checked October 26, 2026

Tagada

Sell the whole routine, then the refill

Funnels, one-click upsells, subscription billing and payment routing, on one customer record.

Start free See pricing

01Create your free account
02Connect your store or build a checkout
03Launch funnels, upsells and subscriptions