Metrics6 min readUpdated October 15, 2026

What Is Gross Payment Volume (GPV)?

GPV means gross payment volume: the value of payments processed in a period. How Block, Shopify, PayPal and Adyen define it, plus GPV vs TPV vs GMV.

Article summary

TL;DR

Gross payment volume (GPV) is the total value of payments processed through a payment platform over a period. It is counted before processing fees, so it is not revenue. Each company draws the line differently: Block's Square GPV is net of refunds, PayPal's TPV is net of payment reversals, and Shopify's GMV includes shipping and taxes.

  • GPV is the money that flows through a payment platform in a period. It measures size, not earnings: fees, refunds and chargebacks still have to come out.
  • There is no single standard. Block counts card and bank payments net of refunds; PayPal counts payments net of reversals; Shopify counts all orders, including shipping and taxes.
  • TPV is PayPal's and Stripe's name for a similar metric. GMV counts order value whatever the payment method, so a store's GMV can be larger than its GPV.
  • For a merchant, volume decides pricing talks. Square, for example, invites sellers processing over $250,000 a year to ask for custom pricing.
  • Divide your processing fees by your GPV to get your effective rate, the number to compare between processors.
Want to go further? AskChatGPTClaudePerplexityGrok
On this page

Gross payment volume (GPV) is the total value of payments that pass through a payment platform over a period. Payment companies use it to show how big they are, and merchants use it to negotiate pricing and read their fees. The idea is simple. The details are not, because every company that reports GPV draws the line in a different place.

What does GPV mean?

GPV stands for gross payment volume. "Gross" means before fees: if a buyer pays $100 and the processor keeps $3, the $100 goes into GPV. Three groups use it:

  • Payment companies report it to investors. Block calls it GPV, PayPal and Stripe say TPV (total payment volume), Adyen says processed volume.
  • Platforms that let other businesses take payments track it per seller. Stripe's Connect dashboard defines gross payment volume as the "total payment volume processed by connected accounts on your platform".6Stripe Docs, Understand your Connect business (read October 14, 2026)
  • Merchants use their own GPV to compare processors and ask for better rates.

GPV outside payments

The same letters mean other things: glycoprotein V in biology, goose parvovirus in veterinary science, good pharmacovigilance practice or gross property value in contracts. On a payment report or an earnings release, GPV means gross payment volume.

How payment companies define it in their filings

There is no industry standard. Here is the exact wording each company uses, read in its latest annual filing on October 14, 2026.

CompanyMetricExact definitionFiling
Block (Square)Square GPV"the total dollar amount of all card and bank payments processed by sellers using Square, net of refunds"1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 202610-K, filed Feb 26, 2026
ShopifyGMV"the total dollar value of orders facilitated through our platform [...] net of refunds, and inclusive of shipping and handling, duty and value-added taxes"2Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 202610-K, filed Feb 11, 2026
PayPalTPV"the value of payments, net of payment reversals, successfully completed on our payments platform [...] not including gateway-exclusive transactions"4PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 202610-K, filed Feb 3, 2026
AdyenProcessed volumeReported, but not defined in the report's list of non-IFRS measures5Adyen N.V., 2025 Annual Report, published March 5, 2026Annual report, Mar 5, 2026

Two details matter. Block's total GPV adds Cash App GPV (peer-to-peer payments received by business accounts, and peer-to-peer payments sent from a credit card) to Square GPV, and leaves out its buy now, pay later products.1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026 Shopify's 10-K never uses the term GPV. It reports "GMV facilitated using Shopify Payments" instead, and its results release of the same day calls that growth "Gross Payments Volume growth".2Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 20263Shopify Inc., Q4 2025 results press release (Form 8-K, Exhibit 99.1), February 11, 2026

$259.6B

Block GPV, 2025

$248.1B

Shopify GMV through Shopify Payments, 2025

$1.79T

PayPal TPV, 2025

€1,394.3B

Adyen processed volume, 2025

These figures come from the filings above.1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 20262Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 20264PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 20265Adyen N.V., 2025 Annual Report, published March 5, 2026 They are not directly comparable, because each one counts something different.

Inside Tagada

Build the funnel once, route every customer to the right offer

Checkout, upsells and subscriptions on one flow, with conditions per country, order or customer.

Start free

GPV vs TPV vs GMV vs net revenue

GPV (Square)TPV (PayPal)GMV (Shopify)Net revenue
What it countsCard and bank payments processedPayments completed on the platformValue of orders, any payment methodIncome you keep
RefundsTaken outNet of "payment reversals"Taken outTaken out
ChargebacksNot statedNet of "payment reversals"Not statedTaken out when lost
Processing feesNot taken outNot taken outNot taken outAn expense, below revenue
Taxes and shippingNot stated; inside any amount the buyer paidNot stated; inside any amount the buyer paidIncluded, by definitionSales tax collected is owed to the state

PayPal does not itemize what a "payment reversal" covers in its 10-K.4PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 2026

Verdict

GPV, TPV and GMV measure money moving. Net revenue measures money earned. Never put a volume figure where a revenue figure belongs.

How to calculate GPV: a worked example

  1. Pick the period. March, card payments only.
  2. Add every successful payment. 1,000 orders captured for $100,000, including $5,000 of shipping and $6,000 of sales tax.
  3. Decide what comes out. In March: $4,000 refunded, $1,000 lost in chargebacks, $3,100 of processing fees.
  4. Apply one definition and keep it.

Illustrative example. Numbers are invented to show the method.

MeasureCalculationResult
Gross volume, nothing taken outAll successful payments$100,000
GPV net of refunds (Square style)$100,000 − $4,000$96,000
Volume net of refunds and chargebacks (PayPal style)$96,000 − $1,000$95,000
Cash paid out to you, before any reserve or dispute fee$95,000 − $3,100$91,900
Effective processing rate$3,100 ÷ $100,0003.1%

Illustrative example.

The $6,000 of sales tax sits inside every volume figure, yet it never becomes your revenue. That is why GPV usually looks bigger than your sales report.

Why GPV matters to a merchant

  1. Pricing

    Pricing can depend on volume. Square tells sellers: "If you process over $250,000 per year, talk to our team to see if you're eligible for custom pricing and processing fees."7Square, POS pricing page (read October 14, 2026)

  2. How you are classified

    Block calls sellers with more than $500,000 in annualized Square GPV "mid-market sellers".1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026

  3. Contract structure

    Under Visa rules, an acquirer working with a payment facilitator must sign a direct merchant agreement with a sponsored merchant above USD 1 million in annual transaction volume, with some exceptions.8Visa Core Rules and Visa Product and Service Rules, April 18, 2026

  4. True cost

    Fees divided by GPV give your effective rate. Stripe computes a platform's take rate the same way: payment margin divided by gross payment volume, times 10,000, in basis points.6Stripe Docs, Understand your Connect business (read October 14, 2026)

Use your effective rate, not the headline rate, when you compare offers. Adyen, for example, reported a 2025 take rate of 17.0 basis points next to its processed volume.5Adyen N.V., 2025 Annual Report, published March 5, 2026 If you sell through a payment facilitator, crossing the Visa threshold can change who your contract is with. For the fees inside each payment, see what is a transaction fee. To find GPV, refunds and fees on a statement, see how to read a merchant statement.

How Tagada helps

One checkout, several processors

Tagada routes payments across Stripe, Adyen and our own TagadaPay processor with one logic, and cascades on decline. Each file is still underwritten, with enhanced review on regulated verticals. Tagada follows Visa and Mastercard rules and the laws that apply to payments.

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

What does GPV mean?

In payments, GPV means gross payment volume: the total value of payments processed through a platform in a period, such as a month or a year. Payment companies such as Block report it to investors to show their size. The same letters mean other things elsewhere, such as glycoprotein V in biology or good pharmacovigilance practice in drug safety contracts.

What is a gross payment?

A gross payment is the full amount paid before anything is taken out. If a customer pays $100 by card, the gross payment is $100, even if the processor keeps a fee and you later refund part of it. Gross payment volume adds up all these gross amounts over a period.

Does GPV include refunds and chargebacks?

It depends on who reports it. Block's Square GPV is net of refunds. PayPal's TPV is net of payment reversals. Shopify's GMV is net of refunds. None of these definitions takes processing fees out. When you calculate your own GPV, write down which choice you made and keep it every month.

Is GPV the same as revenue?

No. GPV is the money that passes through the payment system. Revenue for a merchant excludes sales tax collected for the government and is reduced by refunds. Revenue for a payment company is only the fees it keeps. Shopify states in its 10-K that GMV does not represent revenue earned by Shopify.

Does GPV include declined payments?

No. Volume metrics count payments that went through. PayPal's definition, for example, counts payments successfully completed on its platform. A declined or abandoned payment moves no money, so it adds nothing to GPV. Track declines separately with your authorization rate.

Is GPV the same as GMV?

No. GMV counts the value of orders, whatever the payment method. GPV counts what a payment platform processed. Shopify shows the gap: in 2025 its GMV was $378.4 billion, of which $248.1 billion was facilitated using Shopify Payments, a penetration rate of 65.6%.

Sources

Checked October 15, 2026
  1. Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026
  2. Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 2026
  3. Shopify Inc., Q4 2025 results press release (Form 8-K, Exhibit 99.1), February 11, 2026
  4. PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 2026
  5. Adyen N.V., 2025 Annual Report, published March 5, 2026
  6. Stripe Docs, Understand your Connect business (read October 14, 2026)
  7. Square, POS pricing page (read October 14, 2026)
  8. Visa Core Rules and Visa Product and Service Rules, April 18, 2026

Tagada

Route your payment volume across processors with one logic

Funnels, one-click upsells, subscription billing and payment routing, on one customer record.

  1. 01Create your free account
  2. 02Connect your store or build a checkout
  3. 03Launch funnels, upsells and subscriptions