What Is Gross Payment Volume (GPV)?
GPV means gross payment volume: the value of payments processed in a period. How Block, Shopify, PayPal and Adyen define it, plus GPV vs TPV vs GMV.
Article summary
TL;DR
Gross payment volume (GPV) is the total value of payments processed through a payment platform over a period. It is counted before processing fees, so it is not revenue. Each company draws the line differently: Block's Square GPV is net of refunds, PayPal's TPV is net of payment reversals, and Shopify's GMV includes shipping and taxes.
- GPV is the money that flows through a payment platform in a period. It measures size, not earnings: fees, refunds and chargebacks still have to come out.
- There is no single standard. Block counts card and bank payments net of refunds; PayPal counts payments net of reversals; Shopify counts all orders, including shipping and taxes.
- TPV is PayPal's and Stripe's name for a similar metric. GMV counts order value whatever the payment method, so a store's GMV can be larger than its GPV.
- For a merchant, volume decides pricing talks. Square, for example, invites sellers processing over $250,000 a year to ask for custom pricing.
- Divide your processing fees by your GPV to get your effective rate, the number to compare between processors.
On this page
Gross payment volume (GPV) is the total value of payments that pass through a payment platform over a period. Payment companies use it to show how big they are, and merchants use it to negotiate pricing and read their fees. The idea is simple. The details are not, because every company that reports GPV draws the line in a different place.
What does GPV mean?
GPV stands for gross payment volume. "Gross" means before fees: if a buyer pays $100 and the processor keeps $3, the $100 goes into GPV. Three groups use it:
- Payment companies report it to investors. Block calls it GPV, PayPal and Stripe say TPV (total payment volume), Adyen says processed volume.
- Platforms that let other businesses take payments track it per seller. Stripe's Connect dashboard defines gross payment volume as the "total payment volume processed by connected accounts on your platform".6Stripe Docs, Understand your Connect business (read October 14, 2026)
- Merchants use their own GPV to compare processors and ask for better rates.
GPV outside payments
The same letters mean other things: glycoprotein V in biology, goose parvovirus in veterinary science, good pharmacovigilance practice or gross property value in contracts. On a payment report or an earnings release, GPV means gross payment volume.
How payment companies define it in their filings
There is no industry standard. Here is the exact wording each company uses, read in its latest annual filing on October 14, 2026.
| Company | Metric | Exact definition | Filing |
|---|---|---|---|
| Block (Square) | Square GPV | "the total dollar amount of all card and bank payments processed by sellers using Square, net of refunds"1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026 | 10-K, filed Feb 26, 2026 |
| Shopify | GMV | "the total dollar value of orders facilitated through our platform [...] net of refunds, and inclusive of shipping and handling, duty and value-added taxes"2Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 2026 | 10-K, filed Feb 11, 2026 |
| PayPal | TPV | "the value of payments, net of payment reversals, successfully completed on our payments platform [...] not including gateway-exclusive transactions"4PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 2026 | 10-K, filed Feb 3, 2026 |
| Adyen | Processed volume | Reported, but not defined in the report's list of non-IFRS measures5Adyen N.V., 2025 Annual Report, published March 5, 2026 | Annual report, Mar 5, 2026 |
Two details matter. Block's total GPV adds Cash App GPV (peer-to-peer payments received by business accounts, and peer-to-peer payments sent from a credit card) to Square GPV, and leaves out its buy now, pay later products.1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026 Shopify's 10-K never uses the term GPV. It reports "GMV facilitated using Shopify Payments" instead, and its results release of the same day calls that growth "Gross Payments Volume growth".2Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 20263Shopify Inc., Q4 2025 results press release (Form 8-K, Exhibit 99.1), February 11, 2026
$259.6B
Block GPV, 2025
$248.1B
Shopify GMV through Shopify Payments, 2025
$1.79T
PayPal TPV, 2025
€1,394.3B
Adyen processed volume, 2025
These figures come from the filings above.1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 20262Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 20264PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 20265Adyen N.V., 2025 Annual Report, published March 5, 2026 They are not directly comparable, because each one counts something different.
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GPV vs TPV vs GMV vs net revenue
| GPV (Square) | TPV (PayPal) | GMV (Shopify) | Net revenue | |
|---|---|---|---|---|
| What it counts | Card and bank payments processed | Payments completed on the platform | Value of orders, any payment method | Income you keep |
| Refunds | Taken out | Net of "payment reversals" | Taken out | Taken out |
| Chargebacks | Not stated | Net of "payment reversals" | Not stated | Taken out when lost |
| Processing fees | Not taken out | Not taken out | Not taken out | An expense, below revenue |
| Taxes and shipping | Not stated; inside any amount the buyer paid | Not stated; inside any amount the buyer paid | Included, by definition | Sales tax collected is owed to the state |
PayPal does not itemize what a "payment reversal" covers in its 10-K.4PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 2026
Verdict
GPV, TPV and GMV measure money moving. Net revenue measures money earned. Never put a volume figure where a revenue figure belongs.
How to calculate GPV: a worked example
- Pick the period. March, card payments only.
- Add every successful payment. 1,000 orders captured for $100,000, including $5,000 of shipping and $6,000 of sales tax.
- Decide what comes out. In March: $4,000 refunded, $1,000 lost in chargebacks, $3,100 of processing fees.
- Apply one definition and keep it.
Illustrative example. Numbers are invented to show the method.
| Measure | Calculation | Result |
|---|---|---|
| Gross volume, nothing taken out | All successful payments | $100,000 |
| GPV net of refunds (Square style) | $100,000 − $4,000 | $96,000 |
| Volume net of refunds and chargebacks (PayPal style) | $96,000 − $1,000 | $95,000 |
| Cash paid out to you, before any reserve or dispute fee | $95,000 − $3,100 | $91,900 |
| Effective processing rate | $3,100 ÷ $100,000 | 3.1% |
Illustrative example.
The $6,000 of sales tax sits inside every volume figure, yet it never becomes your revenue. That is why GPV usually looks bigger than your sales report.
Why GPV matters to a merchant
Pricing
Pricing can depend on volume. Square tells sellers: "If you process over $250,000 per year, talk to our team to see if you're eligible for custom pricing and processing fees."7Square, POS pricing page (read October 14, 2026)
How you are classified
Block calls sellers with more than $500,000 in annualized Square GPV "mid-market sellers".1Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026
Contract structure
Under Visa rules, an acquirer working with a payment facilitator must sign a direct merchant agreement with a sponsored merchant above USD 1 million in annual transaction volume, with some exceptions.8Visa Core Rules and Visa Product and Service Rules, April 18, 2026
True cost
Fees divided by GPV give your effective rate. Stripe computes a platform's take rate the same way: payment margin divided by gross payment volume, times 10,000, in basis points.6Stripe Docs, Understand your Connect business (read October 14, 2026)
Use your effective rate, not the headline rate, when you compare offers. Adyen, for example, reported a 2025 take rate of 17.0 basis points next to its processed volume.5Adyen N.V., 2025 Annual Report, published March 5, 2026 If you sell through a payment facilitator, crossing the Visa threshold can change who your contract is with. For the fees inside each payment, see what is a transaction fee. To find GPV, refunds and fees on a statement, see how to read a merchant statement.
How Tagada helps
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Tagada routes payments across Stripe, Adyen and our own TagadaPay processor with one logic, and cascades on decline. Each file is still underwritten, with enhanced review on regulated verticals. Tagada follows Visa and Mastercard rules and the laws that apply to payments.
Frequently asked questions
What does GPV mean?
What is a gross payment?
Does GPV include refunds and chargebacks?
Is GPV the same as revenue?
Does GPV include declined payments?
Is GPV the same as GMV?
Sources
Checked October 15, 2026- Block, Inc., Form 10-K for fiscal year 2025, filed February 26, 2026
- Shopify Inc., Form 10-K for fiscal year 2025, filed February 11, 2026
- Shopify Inc., Q4 2025 results press release (Form 8-K, Exhibit 99.1), February 11, 2026
- PayPal Holdings, Inc., Form 10-K for fiscal year 2025, filed February 3, 2026
- Adyen N.V., 2025 Annual Report, published March 5, 2026
- Stripe Docs, Understand your Connect business (read October 14, 2026)
- Square, POS pricing page (read October 14, 2026)
- Visa Core Rules and Visa Product and Service Rules, April 18, 2026
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