5964Direct Marketing — Catalog Merchants
Catalog-based direct marketing merchants selling goods through printed or digital catalogs.
Merchants Using MCC 5964
Well-known businesses assigned this code
Risk Assessment
May require additional documentation or slightly higher processing fees. Some processors apply enhanced monitoring.
Common Use Cases
- Catalog ordering
- Mail-order shopping
- Catalog merchandise
Category Details
- Category
- Miscellaneous Retail
- MCC Range
- 5900–5999
- Description
- Drug stores, florists, gift shops, and general merchandise.
Why MCC Codes Matter for Your Business
Your MCC code directly affects how card networks and processors treat your transactions.
Approval Rate Impact
Processors have different acceptance rates per MCC. A misclassified code can silently tank your approval rate by 5-15%, costing revenue on every declined transaction.
Interchange Fees
The interchange fee you pay on every transaction is directly tied to your MCC code. Some categories pay 0.5% less per transaction — at scale, that compounds into significant savings or hidden costs.
Chargeback Thresholds
Visa and Mastercard set different chargeback monitoring thresholds per MCC category. High-risk MCCs face stricter limits — exceeding them triggers fines, reserve requirements, or account termination.
Wrong MCC = Serious Risk
An incorrect MCC assignment means you could be paying inflated fees, hitting the wrong chargeback program, or worse — facing account termination for "MCC mismatch" during a processor audit.
Tagada Optimizes Routing by MCC Code
Tagada's payment orchestration engine analyzes your MCC code to route each transaction to the processor with the highest approval rate and lowest fees for that specific merchant category. For MCC 5964, this means your direct marketing — catalog merchants transactions are automatically sent through the optimal path in your processor stack.
Related Payment Terms
Frequently Asked Questions
What is MCC 5964?
Is MCC 5964 high risk?
Tagada Platform
Optimize MCC 5964 payments with Tagada
Tagada's intelligent routing engine optimizes MCC 5964 transactions for the best approval rate, lowest fees, and fastest settlement across your processor stack.
Related MCC Codes
Direct Marketing — Combination Catalog and Retail Merchants
QVC, HSN, Nordstrom catalog
Direct Marketing — Other (Not Elsewhere Classified)
Direct mail offers, Catalog sales, Multi-channel direct marketing
Drug Stores & Pharmacies
CVS, Walgreens, Rite Aid
Package Stores — Beer, Wine, & Liquor
Total Wine, BevMo, Local liquor stores