Payments · Supplements4 min readUpdated October 26, 2026

Can You Sell Supplements on Amazon, eBay, Etsy or TikTok Shop?

The 2026 rules for supplements on Amazon, TikTok Shop, Walmart, eBay and Etsy: testing, invite-only access, claims, fees, and when your own checkout wins.

Nick Bonnassies, CMO at Tagada · checked against 8 sources

Article summary

Yes, with conditions

TL;DR

Yes on Amazon and eBay, under conditions; on TikTok Shop and Walmart only if you're invited or approved; on Etsy with strict limits on claims and some herbal ingredients. Amazon now asks every supplement to prove label and manufacturing compliance through an approved testing company. Marketplaces collect payment for you, so they replace a merchant account, at the cost of fees and control.

Since January 2026, Amazon asks all US supplements to prove FDA labeling and cGMP compliance through an approved testing, inspection and certification (TIC) company.
Weight loss, sexual enhancement, sports nutrition and similar categories need NSF/ANSI 173 testing on Amazon too.
Amazon takes a 15% referral fee above $10 and 8% at or below, plus $39.99 a month on the Professional plan.
TikTok Shop US: "Eligibility to sell dietary supplements is limited to invite-only sellers".
Walmart limits supplements "to certain sellers".

Want to go further? Ask

On this page

This guide is part of our hub on nutraceutical payment processing.

Marketplace rules at a glance

Marketplace	Supplements?	Main conditions	Source
Amazon (US)	YesUnder conditions	TIC verification of FDA labeling (21 CFR 101) and cGMP (Part 111 or 117)	EBG1
TikTok Shop (US)	Invite only	Lab test report and GMP certification	TikTok Shop4
Walmart Marketplace	Restricted	"Limited to certain sellers", enhanced verification	Walmart5
eBay	YesUnder conditions	New, not expired, no unapproved health claims	eBay6
Etsy	Not named	Medical claims and "certain herbal substances" prohibited	Etsy7

Fig. 1From open under conditions to invite only

eBayNew, not expired, no unapproved health claims
Amazon (US)TIC verification of labeling and cGMP
EtsyNot named; no medical claims, some herbs banned
WalmartLimited to certain sellers
TikTok Shop (US)Invite only, lab report and GMP

The further right, the less it depends on your product alone.

eBay, Amazon (via EBG), Etsy, Walmart Marketplace and TikTok Shop US policies, read 2025 to 2026.

Amazon in 2026

Requirement	Detail	Source
Scope	All dietary supplements on Amazon US since January 2026	EBG1
What is verified	FDA labeling (21 CFR 101) and cGMP (21 CFR 111 or 117)	EBG1
Who verifies	An Amazon-approved TIC company; seven in the US as of January 2026	EBG1
Higher-risk categories	Bodybuilding, joint health, sexual enhancement, sports nutrition, weight management: NSF/ANSI 173 testing too	EBG1, Food Label Maker2
Timing	Usually 90 days after Amazon contacts the seller	Food Label Maker2
If missing	Listings suppressed or removed	Food Label Maker2

Fig. 2Amazon's verification, from the first message to the listing

approved declined or closed routing step

Amazon contacts youUsually 90 days to comply
hands the file toTIC companyVerifies FDA labeling and cGMP
addsNSF/ANSI 173Higher-risk categories only
keepsListing stays liveMissing proof: suppressed or removedApproved

Epstein Becker Green, January 28, 2026; Food Label Maker, June 10, 2026.

Fees: 15% referral fee on items above $10, 8% at $10 or less, and $39.99 a month for the Professional plan3.

15%

Amazon referral fee on items above $10

Referral fee at $10 or less

$39.99

Professional plan, per month

Amazon-approved TIC companies in the US, January 2026

Watch out

Amazon reads claims too. A disease claim makes a supplement a drug under FDA rules8, whatever the marketplace.

TikTok Shop, Walmart, eBay, Etsy

TikTok Shop (US): supplements are invite-only; you need a lab test report and GMP certification4. Ask your account manager before listing.
Walmart Marketplace: a restricted category "limited to certain sellers", with enhanced verification5.
eBay: supplements must be new and not expired, without unapproved health claims6.
Etsy: supplements aren't named, but medical claims and "certain herbal substances" are prohibited7.

Marketplace or your own checkout?

	Marketplace	Your own store and checkout
Who takes payment	The marketplace	Your processor, after underwriting
Merchant account needed	No	Yes
Fees	Referral fees and plans3	Processing rate, plus reserve if any
Customer data	Mostly the marketplace's	Yours: email, reorders, subscriptions
Subscriptions	Marketplace programs only	Your own terms and cycles
Risk	Listing removal2	Account closure if claims or disputes go wrong

Marketplace
It takes payment, so no merchant account. You pay referral fees and plans, and the main risk is listing removal.
Your own store
Your processor takes payment after underwriting. Customer data and subscription terms are yours; the risk is closure if claims or disputes go wrong.
Both
The marketplace for discovery, your own store for subscribers.

Many brands do both: the marketplace for discovery, their own store for subscribers. How the two compare on margin: Amazon or your own store.

How Tagada helps

Your own store's checkout, next to any marketplace

Tagada runs your own store's side, next to any marketplace:

TagadaPay lists "Supplements / nutra" among its industries; each file is underwritten, with enhanced review on regulated verticals
Subscriptions with trials, billing cycles, retries and automatic recovery
One-page checkout with one-click upsells, order bumps, Apple Pay and Google Pay
Server-side tracking to Meta, Google and TikTok

Plans are on the pricing page.

Apply for processing

Your own store's checkout, next to any marketplace

Updated on October 26, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

Can I sell supplements on Amazon in 2026?

Yes, if each product passes Amazon's verification of FDA labeling and cGMP through an approved TIC company, required for all US supplements since January 2026. Higher-risk categories also need NSF/ANSI 173 testing.

Can I sell supplements on TikTok Shop?

Only if invited: TikTok Shop US limits dietary supplements to invite-only sellers, with a lab report and GMP certification. Promotion through creators linking to your own store is a separate question: advertising supplements.

Can I sell supplements on Etsy or eBay?

eBay allows new, unexpired supplements without unapproved health claims. Etsy doesn't name supplements but bans medical claims and certain herbal substances, so most supplement brands sell elsewhere.

Do I need a merchant account to sell on Amazon?

No. Amazon collects payment and pays you out, minus its fees. You need a merchant account only for your own store's checkout.

Sources

Checked October 26, 2026

TagadaPay

Keep your subscribers on your own terms

Tell us what you sell and how you sell it. Each application is underwritten, and approval is not guaranteed.

Apply for processing See pricing

01Tell us what you sell and how
02Underwriting reviews your business
03Process through TagadaPay alongside your other processors