Ecommerce OS · Info Products7 min readUpdated November 2, 2026

Bundles and Quantity Breaks for Info Product Businesses: Pricing and Discounts

4 bundle formats for courses and coaching, how to price them, team seat tiers, and the FTC rules behind "total value" and "bonus" claims.

Nick Bonnassies, CMO at Tagada · checked against 8 sources

Article summary

TL;DR

Info product businesses bundle in four ways: a learning path of related courses, an all-access library, good-better-best tiers that add coaching or community, and team seats at a lower price per seat. Price the bundle below the sum of its parts, show a real saving, and offer it where the buyer decides: sales page, order bump or upsell.

The FTC treats a "was" price as fair only if it is the "actual, bona fide price" offered "for a reasonably substantial period of time" (16 CFR 233.1).
For "free" bonus offers, "all the terms and conditions of the offer should be made clear at the outset" (16 CFR 233.4).
Stripe prohibits "unrealistic incentives or rewards as an inducement to purchase" (read November 2, 2026).
A 2026 guide by Learnybox suggests seat tiers from 20% off (5 to 14 seats) to 50% off (50 to 99 seats); an example, not a benchmark.

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On this page

This guide is part of our playbook on the best ecommerce platform for info product businesses. The general guide, for any business: order bumps.

4 bundle formats for info products

Each format answers a different buyer. Pick one per offer, not all four.

Format	What's inside	Best for	Metric to watch
Learning path	2 or 3 courses in a logical order (basics, then advanced)	A buyer who wants the full skill	Share of buyers who take the bundle over the single course
All-access library	Every course, often as a membership	A catalog of 5+ courses	Monthly churn and lessons opened
Good, better, best tiers	Course alone; course + templates or community; course + group or 1:1 coaching	One flagship course	Tier mix and refunds per tier
Team seats	The same course for several named users	Companies, agencies, schools	Seats bought and seats activated

Fig. 14 bundle formats, one metric each

Learning path
2 or 3 courses in a logical order (basics, then advanced). Watch the share of buyers who take the bundle over the single course.
All-access library
Every course, often as a membership. Watch monthly churn and lessons opened.
Good, better, best tiers
Course alone; course + templates or community; course + group or 1:1 coaching. Watch the tier mix and refunds per tier.
Team seats
The same course for several named users. Watch seats bought and seats activated.

Pick one per offer, not all four.

Formats from the table above.

Example

A $297 course sells alone. Tier 2 adds templates and a community for $397. Tier 3 adds six group calls for $797. The middle tier gives most buyers a reason to step up without a coaching cost you must deliver.

How to price a bundle

Start from the parts. List what each item sells for on its own today. Only items you actually sell separately can show a "regular price".
Set the discount by margin, not by habit. A digital add-on costs you almost nothing to deliver; a coaching call costs your time. Discount the first more than the second.
Make the saving readable in one glance. "Both courses: $447 instead of $594" beats a percentage buried in small print.
Keep one anchor. Show the bundle next to the single course, so the buyer compares two real prices.
Decide the refund rule before launch. If a buyer refunds one part, what do they keep? Write it in your terms.

Only items you actually sell separately can show a regular price.

Illustrative: two courses at $297 each, sold together for $447, is a 25% saving. The bundle earns $150 more than one course sold alone.

Quantity breaks: team seats

For info products, the quantity break is the team license. A company buys several seats of one course, and the price per seat falls with volume.

Seats	Example price per seat ($500 course)	Discount
1	$500	None
5 to 14	$400	20%
15 to 49	$325	35%
50 to 99	$250	50%
100+	Custom quote	Negotiated

Example tiers published by Learnybox, September 20264. Your own tiers depend on support load and on whether seats can be reassigned.

Fig. 2Price per seat of a $500 course, in dollars

1 seatNo discount500
5 to 14 seats20% off400
15 to 49 seats35% off325
50 to 99 seats50% off250

Source: Learnybox, September 2026, example tiers

The price per seat falls with volume; 100+ seats is a custom quote.

Example tiers published by Learnybox, September 2026. An example, not a benchmark.

Set these terms on the order or the contract:

Named or reassignable seats: can a seat move when an employee leaves?
License period: start and end dates, and renewal notice.
Who activates: the buyer invites users, or you do. Track seats activated, not only seats sold.
How they pay: card at checkout for small teams; an invoice for larger accounts, which often expect payment terms.

The "value stack" and FTC pricing rules

Course sales pages often list each component with a "value" and add them up to a "total value" far above the price. That is a price comparison, and US rules apply.

Claim on the page	What the rule says	Safe version
"Regular price $997, today $497"	Fair only if $997 is the "actual, bona fide price" offered "for a reasonably substantial period of time"1	Show a price you really charged, for a real period
"Free bonus with your order"	"All the terms and conditions of the offer should be made clear at the outset"2	State what the bonus is, when it is delivered, and any condition
"Total value $4,997"	Same logic as a former price: the parts must sell at those prices	Value only items you sell separately, at those prices
"Bonus: done-for-you clients" or income figures	Stripe prohibits "unrealistic incentives or rewards"3; income claims draw FTC action	Describe what the bonus contains, not what it will earn

Fig. 3Value stack claims, and the safe version

"Regular price $997, today $497"Fair only if $997 is the "actual, bona fide price" offered "for a reasonably substantial period of time".Show a price you really charged, for a real period.
"Free bonus with your order""All the terms and conditions of the offer should be made clear at the outset".State what the bonus is, when it is delivered, and any condition.
"Total value $4,997"Same logic as a former price: the parts must sell at those prices.Value only items you sell separately, at those prices.
"Bonus: done-for-you clients" or income figuresStripe prohibits "unrealistic incentives or rewards"; income claims draw FTC action.Describe what the bonus contains, not what it will earn.

16 CFR 233.1 and 233.4; Stripe, Prohibited and restricted businesses.

Watch out

A bundle that over-promises raises disputes. Visa's misrepresentation dispute (13.5) covers "business opportunities" where the merchant "suggests that an income will be generated"6. A bundle should describe what the buyer gets, never what they will earn.

Where to sell the bundle in the funnel

Placement	How it works	Good for
Sales page	Tiers side by side, the middle one highlighted	Good-better-best tiers
Order bump	A checkbox before payment: "Add the templates pack for $47"	Low-priced digital add-ons
One-click upsell	After payment: "Upgrade to the full path for $150 more"	Learning paths, coaching tiers
Email after purchase	Offer the next course at a bundle price within a set window	Library or membership

SamCart reports that order bumps convert at "30-40% on average" across its platform; a vendor figure, not an audited benchmark5. Details: order bumps for info product businesses and one-click upsells. For the bigger picture on order value, see how to increase AOV.

How Tagada helps

Bundles, tiers and add-ons offered where the buyer decides

"If you sell something real, we will get you paid." TagadaPay lists info products, coaching and online courses among its industries, with "enhanced review for regulated verticals." "Most merchants are live under 24 hours."8

Order bumps with rules: show an add-on for any cart or a given product, or only when the cart total is above or below an amount (CartContainsProduct, CartTotalAbove, CartTotalBelow)7.
One-click upsells "charged on the card just used, with no form." Make the offer "a bundle, a subscription or a membership", then route each yes and each no.
A/B tests on the bump, the upsell and the tier layout, in the same checkout.
Memberships for an all-access library, with retries on failed renewals.

Plans are on the pricing page. On the payment side: info product payment processing.

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Bundles, tiers and add-ons offered where the buyer decides

Updated on November 2, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

How much discount should a course bundle have?

No public benchmark exists. Price it below the sum of its parts and keep the saving easy to read, in dollars as well as percent. Discount digital add-ons more than items that cost you time, such as coaching calls, and test two price points before settling.

Should I bundle my courses or sell them separately?

Do both. Sell each course alone so the bundle has a real reference price, then offer the bundle as a tier on the sales page or as an upsell after the first purchase. A bundle of unrelated courses rarely sells; a logical path from basics to advanced does.

How much should I charge per seat for team licenses?

Set tiers that fall with volume. As an example, Learnybox suggests 20% off for 5 to 14 seats, 35% for 15 to 49 and 50% for 50 to 99, with custom quotes above. Adjust for support load and whether seats can be reassigned.

Can I list a "total value" on my sales page?

Only with real numbers. The FTC's pricing guides treat a former or reference price as fair when it is the "actual, bona fide price" offered for a "reasonably substantial period of time". Value items you actually sell separately, at the prices you charge. Never value a bonus by income it might produce.

Are bonuses better than discounts?

Often, for digital products. A templates pack or community access costs little to deliver and keeps the main price intact. State clearly what the bonus is and any condition attached to it, as the FTC expects for "free" offers.

Sources

Checked November 2, 2026

Tagada

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