Ecommerce OS · Info Products8 min readUpdated November 2, 2026

Order Bumps for Info Product Businesses

12 order bump ideas for courses, coaching programs and memberships, how to price them, what take rate to expect, and the rules on subscription bumps.

Nick Bonnassies, CMO at Tagada · checked against 12 sources

Article summary

TL;DR

An order bump is a small add-on the buyer ticks on the checkout page before paying. For a course or coaching program, the best bumps are resources the buyer can use right away: a workbook, templates, a mini-course, a recorded Q&A, extended access. Keep it related, well below the main price, delivered in the same student area, and never pre-checked.

SamCart, a checkout vendor, reports that "order bumps convert at 30-40% on average" across "$7B+" of transactions (2026, its own unaudited data).
Teachable measured about 8% higher average order value with a bump across close to 600 schools (June 2021).
A bump that starts a membership needs clear terms and express consent under ROSCA.
The FTC lists a pre-checked box that adds unwanted items as a dark pattern (September 2022).
Visa dispute 13.5 covers a one-off purchase followed by charges the buyer "was not clearly advised of" (October 2026 rules).

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On this page

This guide is part of our playbook on the best ecommerce platform for info product businesses. The general guide, for any business: order bumps. Bumps are one of the levers in how to increase AOV for an info product business.

12 order bump ideas for courses, coaching and memberships

#	Bump	Fits when the cart has	Why it works
1	Workbook or worksheets	A recorded course	Helps the buyer apply each lesson
2	Templates or checklists	A how-to course	Saves time from the first module
3	Mini-course on a related skill	Any course	Short, cheap, delivered instantly
4	Audio version or transcripts	A video course	Lets the buyer learn on the go
5	Recorded Q&A or masterclass	A course or a cohort	Adds depth without live time
6	Extended or lifetime access	A course with time-limited access	Removes a worry, costs you nothing
7	One group coaching call	A recorded course	A taste of live support
8	Ebook on the next step	A course, a workshop	Low price, instant delivery
9	Companion course, first modules	A beginner course	Introduces the next program
10	Printed or bound workbook	A premium course	Physical item; shipping applies
11	Event replay	A live workshop ticket	For buyers who might miss it
12	Community access, fixed period	A course	Peer support; see the rules below if it renews

Fig. 1A course checkout with one bump

Checkout · portfolio site courseOrder summary, then the bump, then the pay button

Course: $297
Bump: 40-page workbook and 12 page templates, $27
Box: Unticked until the buyer ticks it
Delivery: Same student area, from lesson one
Button: Pay

Illustrative layout.

Small, cheap, delivered instantly, unticked.

Illustrative example.

Teachable's own list covers the same ground: templates, worksheets, ebooks, mini-courses, coaching sessions, companion courses and community access (May 2021)11. A bump that needs a big decision, like a second full program, belongs in a one-click upsell after payment.

Match the bump to what you sell

The same bump does not fit every format. Show the one that matches the product in the cart.

You sell	Bump to show	Bump to avoid
Recorded course	Workbook, templates, audio version	A second full course
Cohort program	Event replay, recorded Q&A	A recurring membership
1:1 coaching package	Workbook, a recorded intro module	More sessions (that's an upsell)
Membership	First-month resource pack, printed guide	A second membership
Ebook or low-ticket offer	Mini-course, checklist	Anything priced above the ebook
Live workshop	Replay, slides and notes	Coaching at a high price

Example

A $297 course on building a portfolio site. The bump reads: "Add the 40-page workbook and 12 page templates for $27. Use them from lesson one." It sits right above the pay button, unticked.

Price and copy

Fig. 2Five rules for the bump line

Price it well below the main product
Teachable advises keeping the bump cheaper when the main product is under $100, with more room as the main price rises3. Thrive Themes suggests 10% to 25% of the main product, under 10% for high-ticket items10.
Show the price and what's inside
In one sentence: format, size, when it's available.
Deliver it instantly
In the same student area as the course, so the access log covers both.
No income or results in the copy
"Saves you two hours of setup" is fine; "make your money back this month" is an earnings claim.
One bump only
A checkout with several bumps becomes a catalog.

What take rate to expect

Published figures come from course and checkout vendors, measured on their own platforms. Use them as a rough range, not a promise.

Figure	Published by	What it measures
"order bumps convert at 30-40% on average"	SamCart, 2026, "$7B+" in transactions1	Share of orders that take the bump
Around 8% higher average order value	Teachable, June 2021, close to 600 schools2	Order value with a bump vs. without
"convert at a rate of 30% or higher"	Teachable, March 2024, quoting a marketer3	A target, not a measurement

Fig. 3What vendors publish on bumps

30-40%

Average bump conversion, SamCart

~8%

Higher average order value with a bump, Teachable (2021)

30%+

A target quoted by Teachable, not a measurement

Vendor figures, measured on their own platforms.

SamCart, read November 2, 2026; Teachable, June 3, 2021 and March 29, 2024.

Judge your bump on contribution per order and refunds on bump items, not take rate alone. A bump bought by mistake comes back as a refund or a dispute.

Subscription bumps, pre-checked boxes and income promises

Three practices turn a bump from extra revenue into disputes.

Practice	Risk
Pre-checked bump	The FTC lists pre-checked boxes that add items as a dark pattern4; in the EU, a buyer charged through a pre-selected option is entitled to a refund5
Bump that starts a membership	Needs all material terms before billing details and express consent under ROSCA6
Membership not clearly disclosed	Visa dispute 13.5 applies when goods bought "as a one-off purchase" are followed by charges the buyer "was not clearly advised of"7
Bump sold on future income	Visa 13.5 also covers merchants who suggest "that an income will be generated"7
Chains of add-ons with countdowns	Stripe lists businesses that "use high-pressure upselling"8

Fig. 4Same bump, two checkouts

Pre-checked box

CheckoutCourse in the cart
addsBumpAlready tickedDeclined

Refund in the EU, dark pattern for the FTC, a likely dispute

Unticked box

CheckoutCourse in the cart
showsBumpPrice and what's inside shown
thenBuyer ticks itPaid with the orderApproved

An add-on the buyer chose

Illustrative example. Rules: FTC, September 14, 2022; Directive 2011/83/EU, Article 22.

Watch out

A $1 trial of your community as a bump, renewing at $49 a month, is a membership sale. Show the renewal price, date and how to cancel next to the box, then confirm it by email.

Membership rules in full: memberships for info product businesses. The payment side: how to sell info products and online courses on subscription.

Order bump vs. one-click upsell

	Order bump	One-click upsell
When	On the checkout page, before payment	Right after payment
Size	Small resource	Bigger program, coaching, membership
Action	Tick a box	Click "Add to my order"
Info product examples	Workbook, templates, replay	Advanced course, coaching package, annual membership

Fig. 5Where each offer sits

Checkout pageOrder bump: tick a box, small resource
PaymentThe order is paid
Right after paymentOne-click upsell: bigger program

Both work together in one flow: sales funnels for info product businesses.

How Tagada helps

A bump on the checkout, an upsell after payment

Order bumps shown on the checkout page before payment, for every cart or only when a given product is in the cart, in primary, secondary or VIP slots9
Rules by cart: show a bump when the cart contains a product or when the total is above or below an amount9
One-click upsells after payment, "charged on the card just used, with no form"
A/B tests on bumps, offers and checkout
Subscriptions and memberships with trials, billing cycles and retries, for bumps that renew

It runs standalone, on Shopify, on WooCommerce or headless. "If you sell something real, we will get you paid." TagadaPay lists info products, coaching and online courses among its industries, with "enhanced review for regulated verticals"; "Most merchants are live under 24 hours."

Pricing starts "From 2.9% + $0.29", with "No setup fees, no monthly minimums"12. Plans are on the pricing page.

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A bump on the checkout, an upsell after payment

Updated on November 2, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

What is a good order bump for an online course?

A resource the buyer can use from the first lesson: a workbook, templates, checklists, an audio version, or a short related mini-course. Keep it well below the course price and deliver it in the same student area, so the buyer finds it right away.

What is a good order bump conversion rate?

SamCart reports 30% to 40% on average from its own platform data, and Teachable quotes 30% or more as a target. These are vendor figures. Track your own take rate together with refunds on bump items and contribution per order.

How much should an order bump cost?

Well below the main product. Thrive Themes suggests 10% to 25% of the main price, and under 10% for high-ticket programs. On a $2,000 coaching program, that points to a workbook or a recorded masterclass, not more sessions.

Can an order bump be a membership or subscription?

Yes, but then it must show the renewal price, frequency and how to cancel before the buyer pays, and get express consent, as ROSCA requires. Without that, a renewal the buyer didn't expect becomes a Visa 13.5 dispute.

Should an order bump be pre-checked?

No. The FTC lists pre-checked add-ons as a dark pattern, and EU buyers charged through a pre-selected option can claim a refund. Tagada lets you set a bump as pre-selected; leave that off for consumer sales.

Sources

Checked November 2, 2026

Tagada

Add a bump buyers choose, not one they dispute later

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