Ecommerce OS · Telehealth8 min readUpdated November 2, 2026

Landing Pages for Telehealth Companies

What a telehealth landing page must show (program, price, who decides, how to cancel), what Google and Meta check, and how to track safely.

Nick Bonnassies, CMO at Tagada · checked against 9 sources

Article summary

TL;DR

A telehealth landing page has two jobs: convince a visitor to start an intake, and pass ad review. Explain the program, how the process works, who decides (a licensed clinician), the price, billing and how to cancel. Leave out anything that reads as a promised result or a guaranteed prescription, and keep health details out of tracking.

Google "restricts the use of prescription drug terms in ads, landing pages, and keywords" (read November 2, 2026).
Meta needs LegitScript and its own authorization for telehealth ads, except ads that "Promote telehealth services generally".
The FTC alleged in July 2026 that a telehealth company hid subscription terms and made cancellation hard. Your landing page is where terms start.
ROSCA requires all material terms disclosed before billing information is collected.
The FTC warned in March 2023 that pixels can send "information users have typed within a form".

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On this page

This guide is part of our playbook on the best ecommerce platform for telehealth companies. The general guide, for any business: product landing pages. For the funnel around the page, see sales funnels for telehealth companies.

The sections of a telehealth landing page

Keep it to one program and one action: start the intake.

Section	What it says	Avoid
Headline and subhead	The program, for whom, and the next step ("Start your online visit")	Outcome promises, drug names where ad rules restrict them1
How it works	3 or 4 steps: intake, clinician review, pharmacy ships, refills	Implying everyone is approved
Who the clinicians are	Licensed in the patient's state, how they review	Fake credentials or stock "doctor" photos presented as your team
Price and billing	Price, what it includes, billing frequency, when the card is charged	Hidden fees, a monthly price that hides a prepaid total
Eligibility and states	Who can use the program and where	Collecting intakes from states you cannot serve
Cancellation	Cancel online, from the account	"Cancel anytime" with a process that is not simple
Privacy	How health information is used	Health data in marketing tools
FAQ	Real objections: cost, timing, what if not approved	Medical advice
Call to action	One button, repeated	Several competing offers

Fig. 1The page on a phone, in the order of the table

Landing page · mobileOne program, one action: start the intake

1. Headline and subhead: The program, for whom, the next step · ad review checks this
2. How it works: Intake, clinician review, pharmacy ships, refills
3. Who the clinicians are: Licensed in the patient's state
4. Price and billing: Price, billing frequency, when the card is charged · ad review checks this
5. Eligibility and states: Who can use the program and where
6. Cancellation: Cancel online, from the account
7. Privacy: How health information is used
8. FAQ: Cost, timing, what if not approved
9. Call to action: One button, repeated · ad review checks this

Illustrative layout.

Ad review reads the page, not only the ad.

Illustrative example.

What the page must make clear before the intake

Your landing page sets expectations that the checkout and the clinician must keep. Five points, in plain words:

A clinician decides. "A licensed clinician reviews your answers and decides whether treatment is right for you."
What it costs and how often. Monthly price, billed amount if longer, and what is not included.
When the card is charged. For example: "You pay only if a clinician approves your plan."
How to cancel. Online, in the account, in one sentence.
Where you operate. Clinicians generally need a license where the patient is. The Interstate Medical Licensure Compact speeds licensing across 44 states, the District of Columbia and Guam, but it is not a national license8.

Nothing at checkout should be new to the patient.

ROSCA requires material terms before billing information5. Starting them on the landing page means nothing is new at checkout. The FTC's complaint against Hims & Hers centers on subscription terms and cancellation (allegations, case pending)4.

Example

"How it works: 1. Answer a few questions (5 minutes). 2. A licensed clinician in your state reviews them. 3. If approved, your plan ships in plain packaging. $129/month, charged only if approved. Cancel online anytime."

What ad platforms check on your landing page

Ad reviewers look at the page, not only the ad.

Platform	Rule that reaches the landing page
Google Ads	Telemedicine providers must apply; in the US, LegitScript certification plus Google certification. Prescription drug terms are restricted in ads, landing pages and keywords (Google)1
Meta	LegitScript certification, then Meta authorization; 18+ targeting only. Ads that "Promote telehealth services generally" do not need written authorization (Meta)2
TikTok (US)	Prescription drug ads need proof of approval from an authority such as the FDA and an 18+ audience; telemedicine is not named in the US section (TikTok)3

The safest page for broad ads talks about the service (access to licensed clinicians, the process, the price) rather than a named medication. Details by platform: advertising telehealth services on Facebook, Google and TikTok and LegitScript for ads and payments.

Claims, testimonials and trust signals

Use

Clinician licensing, the review process, the pharmacy shipping model
Plain packaging, response times, support hours
Reviews about the service: speed, clarity, support
Certifications you actually hold, linked to the certifier

Avoid

Before and after photos, numbers of any health result, "guaranteed" anything
Testimonials about medical outcomes: they are claims, and a reviewer reads them as yours
"Get your prescription today": the clinician decides, not the page
An advertorial or pre-sell page that looks like an independent article; the FTC requires it to be identifiable as an ad7

These choices also matter to your processor. A page that promises outcomes or hides recurring billing is what disputes, refunds and account reviews come from. See telehealth merchant account compliance.

Tracking on landing pages

Measure the visit and the click to the intake. Stop there.

Fig. 2What each step of the visit may send

Landing pagePage-view event, page and campaign
Click to intakeClick event, no answers
IntakeNo pixel
Clinician decisionThe purchase event waits for it
PurchaseFrom the server, value and event ID

The pixel stops before the intake.

FTC Technology Blog, March 16, 2023.

Fire page-view and click events
With the page and campaign, not the visitor's answers.
No pixel on intake pages
The FTC's 2023 analysis notes pixels can capture "information users have typed within a form"6.
Neutral URLs
Paths and parameters should not name a condition or a treatment.
Send purchases from the server
After the clinician decision, with a value and an event ID.

Watch out

A pixel installed "site-wide" by a theme or an app ends up on the intake and checkout too. Check every page where it fires.

Setup in detail: server-side tracking for telehealth companies.

What to test

Test	Version A	Version B	Measure
Price placement	Price above the fold	Price after "How it works"	Intake starts and paid patients
Entry point	"Start your visit" (full intake)	Short eligibility quiz first	Intake completion
Proof	Clinician section near the top	Service reviews near the top	Intake starts
Billing message	"Charged only if approved" near the button	NoMessage	Checkout conversion, refunds

Measure on paying patients, not clicks. Method: A/B testing for telehealth companies.

How Tagada helps

Where the landing page hands off: the checkout

Tagada takes over where your page ends, with the checkout, the offers and the payment on TagadaPay: "Native 3DS2, device intelligence, and rules engine: approve real customers, block the rest."9

A/B tests on offers and checkout
Order bumps and one-click upsells, with Apple Pay and Google Pay
Server-side events to Meta (Conversions API)
Your current pages: "Already on Shopify, WooCommerce, ClickFunnels or BigCommerce? Drop TagadaPay in."

Need the storefront and intake too? Tagada Rx runs storefront, intake quiz, US-licensed clinicians in the patient's state, pharmacy and payments in one stack, and the card is captured only once a doctor approves. US patients only, by selection.

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Where the landing page hands off: the checkout

Updated on November 2, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

What should a telehealth landing page include?

The program and who it is for, how the process works (intake, clinician review, shipping, refills), who the clinicians are, the price and billing frequency, when the card is charged, where you operate, how to cancel, and one call to action. Keep each section short and build it for a phone screen first.

Can I name the medication on my telehealth landing page?

Check your ad platforms first. Google restricts prescription drug terms in ads, landing pages and keywords, and in several countries prohibits promoting prescription drugs at all. A page about the service, the clinicians and the process passes review more easily and stays accurate when the clinician prescribes something else.

Can I use patient testimonials?

About the service, yes: speed, clarity, support. Testimonials about health outcomes are medical claims, ad reviewers treat them as yours, and they set expectations a clinician may not meet. Keep them off the page.

Should I show the price on the landing page?

Yes, with billing frequency and when the card is charged. ROSCA requires material terms before billing information, and a price that appears for the first time at checkout loses trust. Test where the price sits, not whether to show it.

Can I put the Meta pixel on my telehealth landing page?

On the landing page, with care: fire neutral page-view and click events and keep conditions out of URLs. Never on intake pages, where pixels can capture what people type. Send purchase events from the server after the clinician decides.

Sources

Checked November 2, 2026

Tagada

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