Can You Sell Digital Products on Shopify?
Shopify sells digital products with a free app. What Shopify Payments excludes, NFT rules, why Shopify Protect doesn't apply, and dispute evidence.
Article summary
TL;DR
Yes. Shopify's free Digital Products app sends files or links after purchase, and Shopify says "There are no additional fees for selling digital products." Shopify Payments still excludes adult content, unlicensed material and virtual currencies, and applies Stripe's list in the US. Shopify Protect doesn't cover digital orders, so your download log is your evidence.
- The Digital Products app takes up to 50 files and 5 GB per variant, and emails a link automatically by default.
- Shopify Payments excludes "adult videos, pay-per-view adult content", "access to counterfeit music" and "other licensed materials".
- NFTs can be sold through Shopify Payments as "first-party, primary sales", after approval, in 13 countries.
- "Orders that include any digital products" aren't protected by Shopify Protect, even with shipped items in the cart.
- Shopify provides the billing address and the customer's IP address for each order, two pieces of location evidence some tax authorities ask for.
On this page
This guide covers digital products on Shopify from the payments side. Selling courses or coaching instead? See can you sell info products and online courses on Shopify?. More Shopify guides are in the Shopify hub.
What Shopify allows, and what Shopify Payments excludes
Shopify names "online services and downloadable files, such as digital art, video, or audio clips" among common digital products, and NFTs too1Shopify Help Center, Digital products and services, read November 3, 2026. The limits come from Shopify Payments' categories and, in the US, from Stripe's list, which Shopify Payments applies3Shopify Help Center, Shopify Payments eligibility, read November 3, 20264Shopify Payments Terms of Service (US), Part I section B5, and Shopify Payment Processor List, read November 3, 20265Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026.
| Digital product | Status | The line that applies |
|---|---|---|
| Your own ebook, template, preset, software or music | Allowed | NoLine names it1Shopify Help Center, Digital products and services, read November 3, 20263Shopify Help Center, Shopify Payments eligibility, read November 3, 2026 |
| Licensed content without the rights | Prohibited | Shopify: "access to counterfeit music… or other licensed materials"3Shopify Help Center, Shopify Payments eligibility, read November 3, 2026 |
| Adult content | Prohibited | Shopify: "adult videos, pay-per-view adult content"3Shopify Help Center, Shopify Payments eligibility, read November 3, 2026 |
| Virtual currencies and crypto | Prohibited | Shopify: "virtual currencies and cryptocurrencies"3Shopify Help Center, Shopify Payments eligibility, read November 3, 2026 |
| File hosting or sharing service | Restricted(US) | Stripe: "Cyberlocker and file-sharing services"5Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026 |
| A platform selling other creators' content | Restricted(US) | Stripe: "Content creation platforms"5Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026 |
| In-game currency or items | Restricted(US) | Stripe: only when "the business is the operator of the virtual world"5Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026 |
| NFTs you create, primary sale | AllowedAfter approval | Shopify's NFT rules6Shopify Help Center, Shopify and NFTs, read November 3, 2026 |
| "Make money" guides that promise easy income | Prohibited(US) | Stripe: "'Get rich quick' schemes"5Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026 |
Sources: Shopify Help Center, read November 3, 2026; Stripe list, updated September 22, 2026. The Stripe lines, one by one: can you sell digital products with Stripe?. Every Shopify category: what you can't sell on Shopify.
How delivery works on Shopify
Shopify delivers the file itself, unlike a bare Stripe account. With the free Digital Products app, you upload files or add a link from a supported provider such as Notion, Calendly or Google Drive; "Links from any other website aren't accepted"2Shopify Help Center, Digital Products app, read November 3, 2026.
| Point | What Shopify says2Shopify Help Center, Digital Products app, read November 3, 2026 |
|---|---|
| Delivery | By default, "customers are automatically emailed a link to their assets"; manual sending per variant is possible |
| Where buyers download | Email, plus the Thank you and Order status pages if you enable downloads at checkout |
| Files | Up to 50 per variant, 5 GB combined; 500 MB per file from the product page; no folders |
| Download limit | Unlimited by default; counted "for each link that a customer receives, not for the customer overall" |
Setting it up, license keys and file protection: how to sell digital products online.
NFTs on Shopify
Allowed, within a narrow lane. "Being an approved seller of NFTs enables first-party, primary sales of NFTs using Shopify Payments"6Shopify Help Center, Shopify and NFTs, read November 3, 2026. You apply through one of Shopify's NFT distribution app partners, and buyers can pay by card or Shop Pay6Shopify Help Center, Shopify and NFTs, read November 3, 2026.
- Regions: Austria, Belgium, Canada, Denmark, Germany, Ireland, Italy, Japan, Netherlands, Spain, Sweden, United Kingdom and United States6Shopify Help Center, Shopify and NFTs, read November 3, 2026.
- Prohibited: "NFT marketplaces and/or reselling NFTs for which you are not the creator or owner", "NFTs that have secondary royalties" and "NFTs that have staking rewards"6Shopify Help Center, Shopify and NFTs, read November 3, 2026.
That matches Stripe's split: first-party minting restricted, secondary sales prohibited5Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026.
Fraud and disputes: no Shopify Protect, no tracking number
Shopify Protect "only protects orders that exclusively contain physical items requiring shipping"7Shopify Help Center, Considerations for using Shopify Protect, read November 3, 2026. One ebook in a cart of shipped goods takes the whole order out of the program.
Fig. 1Which orders Shopify Protect covers
Can be protected
- Only physical items requiring shipping
- Paid with Shop Pay, on a US Shopify Payments account
- Valid tracking within 7 days, in transit within 10
- A fraudulent chargeback
Not protected
- Any digital product in the order
- Shop Pay Installments orders
- Other payment methods
- Disputes that aren't fraud
any digital item in the cart is enough to lose it
So the proof is yours.
For a card-absent fraud dispute on digital goods, Visa accepts a description of the goods, the date they were provided, and 2 or more of these8Visa Core Rules and Visa Product and Service Rules, table 11-7 and dispute condition 13.5, edition October 24, 2026:
- IP address;
- device ID;
- the buyer's name and email linked to their profile;
- a verified login before the purchase;
- an access on or after the purchase;
- the same device and card in an earlier undisputed sale.
Fig. 2What to keep on every digital order
- At checkout: the billing address and IP address Shopify records on each order9Shopify Help Center, Digital product taxes, read November 3, 2026.
- At delivery: the time the link was emailed, and to which address2Shopify Help Center, Digital Products app, read November 3, 2026.
- After delivery: each download or login, with time and device, from your app or account system.
- On the product page: what the file is, its format, and when the buyer gets it.
two matching items can win a fraud dispute
Visa also lets buyers dispute digital goods bought through a trial or introductory offer when they were "not clearly advised of further Transactions" (condition 13.5)8Visa Core Rules and Visa Product and Service Rules, table 11-7 and dispute condition 13.5, edition October 24, 2026. Tagada follows Visa and Mastercard rules and the laws that apply to payments.
Disputes count on Shopify Payments: "Elevated chargeback activity" and an "Increased refund rate" are listed reasons for a reserve11Shopify Help Center, Reserves on Shopify Payments, read November 3, 2026. Thresholds: Shopify Payments chargebacks. Refund or fight: chargeback vs. refund.
Taxes on digital products
You are the seller. Shopify's terms say "You are the seller or merchant of record for all sales through the Services"10Shopify Terms of Service, section 4.1, last updated October 20, 2026, so the tax registrations are yours.
- EU buyers: "Consumers living in the European Union (EU) must pay a value added tax (VAT) on digital goods", at the rate of their own country, wherever you are9Shopify Help Center, Digital product taxes, read November 3, 2026.
- Location evidence: "some tax authorities require that you collect and record two pieces of evidence of a buyer's location". Shopify provides the billing address and the customer's IP address for each order9Shopify Help Center, Digital product taxes, read November 3, 2026.
- Setup: "Enabling VAT rates creates a product collection with automatically-assigned VAT settings for each EU country"9Shopify Help Center, Digital product taxes, read November 3, 2026.
Want someone else to carry the tax? Merchants of record such as Paddle or Lemon Squeezy do, for a higher fee: ecommerce platforms for digital products and merchant of record.
Courses, memberships and subscriptions
Courses and coaching are judged on income promises and delivery over time: can you sell online courses on Shopify?. Selling access on a recurring plan: Shopify Payments and high-risk subscriptions. The card codes for digital goods: MCC 5815 and MCC 5816.
By industry
| Industry | What changes | Guide |
|---|---|---|
| Supplements | Health claims no regulator has verified fall under "pseudo pharmaceuticals" | Can you sell supplements on Shopify? |
| Skincare | Merchants report reserves and holds when claims or visuals look medical | Can you sell skincare on Shopify? |
| Fitness | Workout programs and apps aren't named; how you bill trials and renewals is what's reviewed | Can you sell fitness products on Shopify? |
| Info products | Courses, memberships and coaching: income claims and access over time decide | Can you sell info products and online courses on Shopify? |
| Online pharmacy | Shopify Payments won't process prescription drugs, and prescriptions stay outside the store | Can you sell prescription drugs on Shopify? |
| Telehealth | Uploading HIPAA-protected health information isn't supported, so the clinical flow sits elsewhere | Can you sell telehealth services on Shopify? |
How Tagada helps
Digital products on more than one processor
- Every industry welcome: "Automated onboarding, every industry welcome, and a vault you actually own."
- Already on Shopify? "Already on Shopify, WooCommerce, ClickFunnels or BigCommerce? Drop TagadaPay in."
- Routing: "Route to the processor most likely to approve it, retry on decline. No engineering required."
- Fraud: "Native 3DS2, device intelligence, and rules engine: approve real customers, block the rest."
- Reach: "135+ currencies", "40+ Local payment methods".
Apply on TagadaPay. Plans are on the pricing page.

Frequently asked questions
Can you sell digital products on Shopify?
Do you need an app to sell digital downloads on Shopify?
Does Shopify Protect cover digital products?
Can you sell NFTs on Shopify?
Do I charge VAT on digital products sold on Shopify?
Sources
Checked November 3, 2026- Shopify Help Center, Digital products and services, read November 3, 2026
- Shopify Help Center, Digital Products app, read November 3, 2026
- Shopify Help Center, Shopify Payments eligibility, read November 3, 2026
- Shopify Payments Terms of Service (US), Part I section B5, and Shopify Payment Processor List, read November 3, 2026
- Stripe, Prohibited and restricted businesses (US), updated September 22, 2026, read November 2, 2026
- Shopify Help Center, Shopify and NFTs, read November 3, 2026
- Shopify Help Center, Considerations for using Shopify Protect, read November 3, 2026
- Visa Core Rules and Visa Product and Service Rules, table 11-7 and dispute condition 13.5, edition October 24, 2026
- Shopify Help Center, Digital product taxes, read November 3, 2026
- Shopify Terms of Service, section 4.1, last updated October 20, 2026
- Shopify Help Center, Reserves on Shopify Payments, read November 3, 2026
TagadaPay
Selling digital products? Keep a second processor ready
Tell us what you sell and how you sell it. Each application is underwritten, and approval is not guaranteed.
- 01Tell us what you sell and how
- 02Underwriting reviews your business
- 03Process through TagadaPay alongside your other processors
