Blog · page 4 of 7
Field notes for brands that sell online.
Payments, checkout, subscriptions and tracking: what works, what breaks and how to fix it, written for the people who run the store.
Cross-Domain Tracking for Ecommerce: GA4 and MetaSMS Marketing for Ecommerce: Flows, Consent, RulesOpt-In Forms for Ecommerce: Placement and ConsentHow to Calculate MRR: Formula, Rules and ExamplesTiered Pricing Strategy for Ecommerce: ExamplesChurn Prediction Models for Subscription BrandsWhat Does Pending Fulfillment Mean on an Order?What Is CLTV? Customer Lifetime Value FormulasSaved Payment Method: Card-on-File Rules and SetupCheckout Page Design: Layout, Fields and ExamplesWhat Is Revenue Optimization? Formula and LeversVideo Sales Letter (VSL): Script, Page and RulesCredit Card Interchange Fees: 2026 Rates and RulesLocal Payment Methods by Country: A Merchant GuideTriggered Email Campaigns: Every Ecommerce TriggerWhat Is a Transaction Fee? What Merchants PayWhat Is Pixel Tracking? How Tracking Pixels WorkWhat Is Server-Side Tracking? A Guide for Ecommerce